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Training on sales

On March 2 the third training for the staff of sales department at the company has passed. This time it was directed to studying of a technique of SPIN-selling - the sales technology based on 4 types of questions: Situational, Problem, Implicational, Need-Payoff.

Specialists of department considered not only types of requirements, process of data collection and processing about the client and also art of transformation of properties of goods or service in benefits for the client. The trainer explained how it is correct to build dialogue with the client, to reveal his problems and requirements as well as  other not less important matters.

Participants could set the gained knowledge during practical tasks. At first they worked skills of competent forming of offers for clients, using information collected about them, and then turned properties and characteristics of services into the reasoned benefits and advantages to clients.

The regular training of the skills received during the training for employees has to become the following step on implementation of acquirements.